NIC PETERSON

I’m Nic Peterson - athlete, hybrid competitor, and relentless pursuer of more.
I don’t believe in half-measures. From Olympic weightlifting to Ironman 70.3 to HYROX, I’ve built my life around pushing limits and proving what’s possible. Strength, endurance, and performance aren’t just things I train for - they define how I live.

My journey has been about mastering both power and endurance, blending elite-level weightlifting with high-performance endurance racing. I’m constantly evolving, competing, and raising the standard - whether it’s under the bar, on the track, or at the start line. My mindset is simple: show up, put in the work, and leave no doubt.

I believe in leading by example - training hard, living fully, and setting a pace that others struggle to keep up with. Let’s get after it.

Follow my journey @nicpetersoncoach

Vitality Switch

Every morning, I start my day with Vitality Switch. It primes my body with essential nutrients, keeping my energy levels high and helping me perform at my best — in and out of training.
Hydrate Switch

Hydration is everything. I use Hydrate Switch every morning to make sure I’m fully loaded and ready to attack whatever training or challenge the day throws at me.
Thermal Switch

When I’m heading into a strength-focused session, I fire up with Thermal Switch. It gives me clean energy, unreal focus, and the drive to push heavier, harder, and further.
Hydrate Perform

For endurance or HYROX-style sessions, Hydrate Perform is my go-to. It keeps me hydrated, fuels my effort, and helps me maintain intensity right to the finish line.
WPI Switch

Post-workout, I refuel with WPI Switch. Fast-digesting, high-quality protein is essential for muscle recovery, repair, and keeping me ready to hit it hard again.
Creatine Monohydrate

Creatine is a daily non-negotiable for me. It supports my strength, power, and endurance — helping me recover faster and perform stronger every session.
Sleep+

Recovery starts with quality sleep. I take Sleep+ before bed to switch off properly, get deep, restorative sleep, and make sure I wake up ready to chase the next goal.
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